In the world of service delivery, customer management is often misunderstood. Buzzwords like “delighting customers” , “always say yes” , or “more meetings mean more value” are thrown around frequently—but how much of that is myth, and how much is meaningful? Misguided beliefs can quietly sabotage client relationships, team morale, and project outcomes. In this blog, we’ll explore common myths in customer management —and replace them with practical truths to help build trust